Rachelle Hawken from @maximizermag #showtherealyou

When I first met Rachelle she had this gorgeous big smile from cheek to cheek as she was pushing her son in the pram. She was so proud of her gorgeous little son. We were having a mummy catch up by the beach with other mums we both new. Rachelle had not had much sleep the night before but she was so radiant and looked like she had been on a holiday. That was 6 months ago. Now I call this beautiful lady a great friend and I have enjoyed watching her son grow up with Cruz.

As I got to know this woman I soon come to realise that there was so much more to this gorgeous lady that being a mumma. She had taken a leap and started a magazine … Yes you heard me right, a magazine. #superwomen. I will let you read all about her other long list of inspiring achievements below. I know you wil be motivated by Rachelle too. 

I have been looking forward for weeks to sharing this blog post with you and Rachelle is defiantly woman you want to get to know. She has so much knowledge to share. 

Meet the woman (editor) behind the magazine, Maximizer. Rachelle Hawken. 

What’s the story behind your magazine Maximizer? How did you get started

Before I had my son I was seeing life coaching clients but knew that once he arrived it wouldn’t be as easy to do client sessions. So I started thinking of ways that I could create something useful and still have that contact with people while also honouring my time and having the flexibility to be with Max when he needs me.

Maximizer is, at it’s heart, a magazine about living your best life but with a focus on minimal and sustainable lifestyle. When I say minimal lifestyle people often think it’s about all-white home design or something. But really a minimal lifestyle is about finding fulfillment in a slower pace of life, with less stuff and more meaningful experiences with our loved ones rather than spending every last dollar on ‘things’.

I love sharing articles from people who have their own take on living more simply, minimally, sustainably and ethically. People are so inspiring when you get to know their stories.
Can you tell us all a little bit more about the woman behind the magazine.. You, AKA Rachelle Hawken?

Ha well, I’m a mum to a one year old so some days that’s all I manage to be!

I like to think I’m a pretty positive and happy person and I’ve always been into personal development. In my teenage years I was pretty obsessed with my weight and dieting but somewhere along the way I discovered the benefits of a healthy lifestyle rather than constant dieting in the long term.   

That’s one of the reasons I became a life coach; to help other women get out of the negative body image rut and figure out what their true passions in life are. I’ve found time and again that when a woman lets go of the negative views of herself, this whole world of opportunity opens up and everything from her relationships to her career to her confidence levels thrive. That’s when women start making a real impact in the world and in the lives of others!   

Oops, I got a bit off track then! I truly feel really blessed with life at the moment. Being a mum is tough going sometimes but I love it and I have the best of both worlds because I help run our business so I can work and stay home with Max at the same time. We’re getting married in a few months and I am so looking forward to going on holidays afterwards!

 You have some very talented artwork in your magazine, how do you source artists to feature them? 

I’ve been blogging for a few years now and love getting to know other women with online platforms so I actually had a couple artist friends whose art felt like the right vibe for Maximizer.

It didn’t take long for artists to start contacting me from seeing the covers on Instagram so issue 3 is from someone who approached me. I can’t wait for this next one! I’m still on the lookout for artists for upcoming issues so if you have any readers who are artists I would love to hear from them!


You created Maximizer after you had your son Max? How have you found balancing work life and mum life?  

Two words: mum guilt! I have a babysitter who comes over to help me with him while I’m in the office which is amazing. Recently we had a busy period so I was working heaps and then I missed him so much, even though he was just in the other room! But then when it’s quiet and I only work one day I really crave some alone time. I guess it’s swings and roundabouts rather than balance!
In the magazine you have many articles that inspire us to leave the world in a better place than we found it. What are some of your tips that you can share with us that you preach in your everyday life?  

There’s a quote from The Minimalists that sums it up nicely;

‘Love people, use things. The opposite never works.’

I feel that our modern lives with all the advertising and media we are exposed to has us feeling like we are missing something and that the something can be purchased. But we are more than just consumers. We would be giving ourselves and the planet a huge gift if we committed to shopping just a little less and buying only what we need. Especially if we can reduce our use of plastic in the process!


What do you think attracts people to your magazine? 

Well I really hope it’s that the articles are positive and practical and by real people!

When you make any lifestyle change the hardest part is knowing what information to trust and not feeling alone. So I hope they are attracted to the community aspect too.


Best moment since starting Maximizer? 

Well it has to be the response to the first two issues. It is such a scary thing to put creative work out into the world, especially when there are so many contributors involved because you want it to be seen by as many people as possible for them. When someone emails me to say they loved reading the articles and how they have changed this or that aspect of their lives, it’s the best feeling!


Biggest challenge? 

Deciding whether to make access to the community free or not. We recently voted as a group to make it free and it was such a big relief because I really want to build it into something special. I was feeling the stress of having to ‘sell’ it and when I thought about it, it actually doesn’t make sense for a community about minimalism and sustainability to cost money to access.

Since I let people know it’s free we’ve had heaps of new members join so I know it was the right decision! And without that stress I can focus on the fun side of it!  

 Want more from Rachelle Hawken? 

Website www.maximizermagazine.com.au

To join the group https://www.facebook.com/groups/maximizermag/?ref=bookmarks

Instagram www.instagram.com/maximizermag

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