#behindthelabel @hellomonday_active

hello monday active to me is a luxe yet functional active wear label. I love that it is created for mummas on their postpartum fitness journey or breastfeeding mummas yet you feel super stylish wearing their pieces. I recently put their essentials crop and their essentials t through some high intensity fitness classes and jogging. 


The essentials crop provided ultimate support for my breastfeeding boobies yet it was super comfortable. I love the style of the back of the crop, you could wear stringy straps singlets  or open back tops to showed off the modern style. You can breastfeed in the top with discrete clips on the straps. Even post breastfeeding I still wear it to the gym as I just love the style so much. It has adjustable straps which is perfect as my boobs have struck since I stopped feeding, so I can fit the bra better to suit my new size. 




The essentials t is totally my style, I have worn this nemorous times. Not only just to the gym either, I just love the sporty luxe feel of the t and it has a discrete no fuss feeding opening that is camouflaged with the stripes feed your little one if need be so it’s perfected teamed with the crop. My t has been put through burpees at the gym and has wondered the shops with a pair of jeans it’s just so versitle. I have the stripes but I am loving the new khaki colour. Hmmm Christmas list? Hahaha! 



I love the label so much that I wanted to share with you a little bit more about the label and the 3 people behind hello monday active, Kirsty, Carl and Lou. Seriously jump online and give them a follow because they are all genuine and so helpful. 




Can you tell us a little more about the label @hellomonday_active
The debut hello monday “the essentials collection”comprises a smart, four-piece range including a crop, a tee, a tank and full-length tights – the perfect wardrobe for the modern mum on the run. Each hello monday item features hard-working fabric in an on-trend monochrome palette of black, white, grey and stripes.


We are striving to create stylish activewear label that blends seamlessly into your pre-baby wardrobe, doesn’t scream ‘I’m breastfeeding’ and looks awesome with your favourite kicks.

 

What drove you to create the label, Hello Monday Active?
Over a brunch in North Bondi on Australia Day, 2015, Lou shared her frustration at not being able to find what she was looking for. When Lou was looking for things that were specifically suited to her in that period of her life, they were a little bit off mainstream trends and didn’t look like the rest of the clothes she wanted to wear.
Her options were to either wear clothes that she wasn’t really happy with or to stretch and ruin clothes that she did like.
We asked around, and seeing a bit of a niche in the Australian market thought ‘we should give it a go’.
Over many beach dates, more brunches and an impressive WhatsApp conversation we were at a point that we were excited to launch in July 2016.
What’s the story behind the name Hello Monday Active? I love it! 
We wanted a name to reflect our positive, fresh intent for the business. a name that celebrated this new and exciting period of a woman’s life. hello monday is about a different time in your life, a time when mondays are different.
hello = fresh, positive and bright
monday = a new start, a fresh beginning, a new week ahead
wake up and say hello monday!
The 2016 “the essentials collection” has taken off, how are you feeling about your new journey so far?
We’ve been blown away by the response so far. We were really confident in the quality and design, but the chance to meet customers and talk to people about our small but mighty range at the One Fine Baby Fair in Melbourne, and the Essential Baby and Toddler show in Sydney was a real highlight. We’ve got big plans for the coming months and years!

What is your favourite piece from the collection?
Kirsty – I personally love our tights. Even as a non-Mum, I love the specially designed compression high waist that holds you in in all the right places. We’ve had feedback from women who have lived in these all winter and call them their ‘feel good tights’ and others who have had the confidence to return to Pilates or higher intensity training without the fear of their top riding up (while tackling those burpees!). Empowering women to do the things they love by making them feel amazing is what it’s all about. I’m really excited that we’ve just launched our 3/4 tights with the same high waist this week too.
Lou – My favourite is the crop. I’ve been breastfeeding for the past 6 months and have lived in it (talk about great timing!). I know I’m probably biased, but it really is the most comfortable and supportive breastfeeding bra I own. The super soft modal lining is very gentle on my boobs too.
Carl – I’ve been blown away by the response to the T. We wanted to add a T to our debut range, but were genuinely surprised at how hard it was to get each detail right. It’s proven to be quite versatile with customers sharing pics of them wearing it to the gym, out to the park with denim shorts and even jeans and heels for evening outings. It’s also our first product to sell out completely, an awesome sign that our customers are loving it too. We’ve just released it in khaki fatigue, as chosen by our Insta followers, and have a 3rd colour coming out shortly! Watch this space…

Want more…

Shop the collection here 

http://www.hellomondayactive.com.au/shop/

Instagram

http://www.instagram.com/hellomonday_active

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